CNN Cooks Its Debate Numbers Like Julia Child

Having been around longer than dirt, the dustupping staff gets it that media outlets can make audience statistics dance to any tune they want. But this one stretches the numbers like taffy.

CNN full-page ad in yesterday’s New York Times (and Wall Street Journal).


Screen Shot 2015-10-20 at 1.34.56 AM


And here’s the fine print:


Screen Shot 2015-10-20 at 1.36.03 AM


1-Minute Qualifier?

75% Unification?

100% sleight of stats, we’re thinking.

So here’s a reality check.

In the wake of last month’s CNN Republican Presidential Debate in California, CNN Money reported that “23 million watched GOP debate, a record for CNN.”

As for the Democratic debate in Nevada last week, CNN Money reported that “Democratic debate hits record 15.3 million viewers.”

You do the math: That adds up to 38 million viewers, far short of the 50 million touted by CNN MoneyLand.

Caveat advertiser, eh?

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