It’s official: The presidential race is going mobile.
Dustup 2016 Certified Musical Interlude™
So . . . to the business at hand.
Via Shane Goldmacher at Politico:
Snapchat makes play for political ad revenue
The social-media company says its users are not only young, but likely to vote. Here’s the data.
Snapchat wants a share of the millions of dollars that will be spent in political advertising in 2016. And according to data shared with POLITICO, the company has a case to make: two-thirds of the millions of millennials who use Snapchat are likely to vote.
“Younger people are not only on Snapchat but young people who are on Snapchat are interested in the election, are engaged in politics and have a high likelihood to vote,” said Rob Saliterman, head of political ad sales for Snapchat.
Are they nuts? graf:
Many of the 2016 candidates are already using the service to post short behind-the-scenes videos of life on the campaign trail. Only Donald Trump, Rick Santorum, Mike Huckabee and Jeb Bush, among those invited to the last debate, don’t have their own accounts.
Meanwhile, just about every presidential candidate has flocked to Instagram.
From Paul Singer at USA Today:
An Instagram scrapbook of the 2016 campaign so far
Since Election Day 2016 is exactly one year off, we offer a brief history of the presidential campaign as told through Instagram pics.
That’s all well and good. But the real InstagraMaster is Donald Trump, who is perfectly suited for mobile media since he has the mind of a 14-year-old.
To recap: Trump is the King of Instagram but the Chump of Snapchat.
Sounds about right.